Streaming data refers to an endless current of real-time information generated continuously from countless sources. As cutting-edge technologies expand, torrents of data pour in simultaneously in small chunks from websites, apps, IoT devices, and more. This firehose includes everything from online customer behavior, social media trends and financial trades to location data and metrics from instruments and sensors. Streaming data can have both transactional and analytical applications.
For example, astute retailers use streaming data to optimize transactional customer experiences, supply chains and marketing campaigns. By monitoring inventory levels, browsing patterns and promotion response times in real-time, businesses tailor offerings, adapt pricing and fine-tune recommendations. Meanwhile, streaming analytics empowers airline crews to provide predictive aircraft maintenance, reducing delays. It allows utility providers to dynamically balance loads, integrate renewable energy and strengthen grid resilience.